Football management services
I bring recruiting expertise to football management: development through connections, club marketing and sponsorship, coach and staff searches, and football camp organisation. I work internationally in five languages.
Munich · Lake Garda · international on request
Where to start
Organisation, presence and marketing from a single source.
Learn more02Visibility in youth football: camps, events and content with a clearly defined audience.
Learn more03Bespoke football programmes for academies, schools, resorts and families – on location, discreetly organised.
Learn moreWhat I do
I help recognise and support talent by connecting players with coaches, camps and clubs. Equal opportunities for players of every gender are central. Coaches are responsible for sporting assessments and training.
View servicesI support clubs, camps and coaches with visibility, social media and communication. For football club sponsorship, I look for suitable sponsors and support outreach.
View servicesLooking for coaches? I use my recruiting expertise to help clubs find coaches and staff for club offices and sporting-administrative roles. I also make coaches such as Tom Deppisch bookable for training and camps.
View servicesI organise football camps and club events, from coordinating with the club to registration, parent communication and scheduling. Tom Deppisch is the provider of all sporting services on the pitch.
View servicesI connect coaches, clubs, camps and academies across borders. I work in German, English, Italian, Spanish and Portuguese.
View servicesWant to build your football school abroad? I can help – supporting football schools and academies in setting up a location abroad.
View servicesI create connections between football clubs from different countries – specialised in my countries: Germany, Italy, Portugal, England and Latin America.
View servicesStrategy Meets Football
View servicesTom Deppisch is the provider of all sporting services: training, camps and everything on the pitch. Sandra Lochmann handles organisation and communication, not sporting services. I do not offer player scouting or assessments, squad planning, player representation or player placement.
Coaches
I deliberately organise training and camps only with coaches I stand behind one hundred percent, and make them bookable.
Current coach
Goalkeeper coach, Head Coach of Elite GK Coaching on Tour.
Are you a coach?
At the moment I exclusively organise training and camps with Tom and make them bookable. If you would like GoalConnect Sandra to organise your training and camps and make them bookable, apply with your profile, licences and focus areas. I will get in touch if it is a fit.
GoalConnect Sandra organises and books training, camps, courses and guest clinics delivered by self-employed coaches. Coach and staff recruitment for clubs is a separate service. No player scouting, squad planning, player representation or player placement.
Private & international enquiries
Would you like an exclusive football programme for your academy, your resort or your family? I organise the coach, the schedule and everything around it – travel, timing, communication. One personal point of contact, multilingual, confidential.
Make a private enquiry
For sponsors & brands
Camps and events bring your brand to where families, clubs and young talent come together. Together we develop a package that fits your goals – from on-site presence to content for your channels.
Request a sponsorship conversationDownload sponsorship deck (PDF, German)Projects
A joint reference project with Tom Deppisch: goalkeeper camps. I handle organisation, marketing and communication.
gkcoachingontour.com
Our camp at Lake Garda, which I co-organise on site.
Equal opportunities on the pitch: Tom Deppisch and Bettina Horváth coach; I share the organisation behind the scenes.
She Keeps the Game – girls’ goalkeeper campgkcoachingontour.comAn Italian goalkeeper network. I am the point of contact there for collaboration along the Italy – Germany – Austria – Switzerland axis.
goalkeepers-lab.it
About me
I am Sandra Lochmann, a headhunter, interim recruiting manager and advisory board member. My professional work is in executive search and interim management. Over 20 years of project and organisational work in international corporations shape my view of people, teams and potential. My personal starting point is sandralochmann.com, with separate paths into my profession and my passion for football.
Football is my second passion. I do not play myself, but both my sons play and I love the sport. Recognising, identifying and developing talent is the thread connecting recruiting and football. It is about people and their development, not player representation or club moves. Recognising, identifying and developing talent remains my common thread. In recruiting this means finding staff; in football I enable development and connections, not player scouting.
Since 2025 I have brought my organisational experience into football: camps and events, marketing and communication, coach booking and international connections. I am not a player, coach or player representative. Tom Deppisch is the provider of all sporting services on the pitch.
Elite GK Coaching on Tour is a joint reference project with Tom Deppisch for goalkeeper camps, not the whole GoalConnect Sandra offering. At Goalkeepers Lab I connect Italy, Germany, Austria and Switzerland. I work in German, English, Italian, Spanish and Portuguese.
Women and men must have the same opportunities. Players and goalkeepers of every gender should have access to quality development. The girls’ camp “She Keeps the Game” is one contribution to this.
Sandra Lochmann – headhunter ↗Experience
Parallels
I am a headhunter. Since working in football, I have noticed how similar these two worlds are. Anyone who understands how good teams are built quickly finds their feet in a football club.
In recruiting I recognise professional potential. In football I connect talent with coaches, camps and clubs; coaches carry out sporting assessments.
Talent needs time, honest feedback and a plan for the next stage. That applies to a young female goalkeeper just as much as to an emerging leader.
Clear tasks and the right people support clubs and businesses. I help find staff for club offices and sporting-administrative roles, not plan squads.
People stay when they feel seen and their work has meaning. A club that retains its volunteers is solving the same challenge as a company that does not want to lose good people.
Strategy Meets Football.
Planner
For academies, clubs and schools: describe your goals, group and dates. An AI model drafts an initial coaching or camp proposal with next steps. The draft is non-binding; we prepare the offer personally.
Your input is not stored. Please do not enter player names or health data. Generated with Lovable AI.
Enquiry
Write me a few lines about what you need. I will get back to you personally.
info@sandralochmann.comMessage on WhatsApp
